One unanswered call, four steps to a fee.
A guest wants to book a weekend stay and calls direct to skip the fees. Watch what happens when the desk is slammed — and the booking you almost owned ends up on Booking.com at 18%.
Guest calls to book direct
When guests can’t reach you directly, they book through Expedia or Booking.com — and you hand over a quarter of the rate in commission.
Front desk is slammed
At peak, 40% of calls go unanswered. A guest ready to book direct hits hold music, hangs up, and books on an OTA instead.
Hold music, then hang-up
Reservation questions, late check-ins, and requests come in 24/7. After hours, your highest-margin direct bookings slip away.
They book on an OTA
Every unanswered call is either a lost stay or a booking pushed to a channel that taxes your margin and owns your guest.
Answered, booked direct, and upsold.
A front desk that never puts a guest on hold.
Same guests. Direct, not via OTA.
Hoteliers who stopped feeding the OTAs.
“Half our guests wanted to book direct but couldn’t get through, so they’d end up on an OTA. MapleVoice answers every call and books them direct.”
“We were eating commission on guests who tried to come straight to us. Now the calls get answered around the clock and the fees keep dropping.”
“The desk used to drop calls mid-check-in. MapleVoice catches every one, upsells the suite, and the front desk finally has its evenings back.”
Straight answers for hoteliers.
Yes. It checks availability, quotes your best direct rate, and books the room straight into your PMS — so you keep the OTA commission.