One unanswered call, four steps to a fee.
A guest wants to book a weekend stay and calls direct to skip the fees. Watch what happens when the desk is slammed — and the booking you almost owned ends up on Booking.com at 18%.
Guest calls to book direct
When guests can’t reach you directly, they book through Expedia or Booking.com — and you hand over a quarter of the rate in commission.
Front desk is slammed
At peak, 40% of calls go unanswered. A guest ready to book direct hits hold music, hangs up, and books on an OTA instead.
Hold music, then hang-up
Reservation questions, late check-ins, and requests come in 24/7. After hours, your highest-margin direct bookings slip away.
They book on an OTA
Every unanswered call is either a lost stay or a booking pushed to a channel that taxes your margin and owns your guest.
Answered, booked direct, and upsold.
A front desk that never puts a guest on hold.
Same guests. Direct, not via OTA.
Straight answers for hoteliers.
Yes. It checks availability, quotes your best direct rate, and books the room straight into your PMS — so you keep the OTA commission.